Integrating Keywords Into Your Web Site Copy
Integrating Keywords Into Your Web Site Copy is part of what they call on-page optimization. It is an important part of optimizing your site. While optimizing for Google is mostly getting relevant links, Yahoo seems to give more weight to on-page optimization.
Repeating keywords or the key phrase you are targeting is called keyword density. Keyword denisty is usally give calculated as a percent that the keyword is of the text on a page. 3 to 5% is a pretty go guage to go but but it is good to take all look at the top 10 sites for your targeted keyword and see what keyword density they using.
What I do with all my pages it have the first paragraph as close to the top of the page as possible. The closer to the top the more relevance the keywords will have. In my site I drop the float:right; column down below the first paragraph as when you float:right; the text you are floating has to come before the left column. (I have even considered changing the design of my sites to having the menu on the left column below my opening text as it is currently before my content.)
Use the key phrase at the very beginning of the first sentence and 2 or 3 times in the first paragraph and bold them.
Also you want to consider the pluralization of your keyword. Use the Overture Keyword Popularity Tool to access the WordTracker database and see whether the plural or singular form of your keyword is most used. Also do a search on Google and Yahoo to see which has the most indexed entries.
If you are optmizing a page for a keyword that is common both in the plural and singular form, try to put both forms in your title, meta description and h1. Then in your content use both forms in the first paragraph. For an article on SEO Tools I would use seo tools and seo tool in the first paragraph, h1 tag, meta description and title.
Also you want to put synonymous words in your content also. There are lots of good tools for finding sysonymous words. I have found Thesaurus.com very helpful. Also Keyword Research Tool is a good tool that querys other sites that rank, using 9 different search engines, for your keyword and lists what they have in their meta keywords. This tool can come up with some very good words for you.
If I am writing an article on PageRank I will use the 2 different spellings of PageRank and its abbreviation, PageRank, Page Rank and PR in the first paragraph.
For example in the last article I have written, Real Page Rank I have put pagerank, pr and page rank in the URL. In the title I have Real Page Rank - Toolbar Pagerank & Directory PR Discussed. In the meta description I put Real Page Rank - The difference between Real PageRank, Toolbar & Directory PR (Yahoo uses the meta description sometimes for the description in its search engine results). The h1 tag has Real Page Rank, Toolbar PageRank & Directory PR - What is the Difference? and in the content I have put page rank twice, pr once and page rank twice in the frist paragraph.
You can see that I have used the 3 different words for Page Rank in the URL, title, meta description, h1 and first paragraph.
The next thing I do is get out Poodle Predictor and use that utility to help me see what the page will look like in search engine results. It is good to see what the title and the text look together. I try to make an inviting title and description so when the person doing the search seeing my entry they will be drawn to clink on it. This way even if you are ranked 3rd or 4th some times your title and description can be more inviting than the 1st or 2nd.
For checking the keyword density of the keyword I use one of the simpler Keyword Density Analyzer where I can input the key phrase and see what my density is.
On the above article my keyword density is Pagerank 3.65%, Page Rank 3.88% and Real PageRank 2.25% Real Page Rank 3.23%. If I look at the top ten on Google for Real Page Rank I find the following percent for PageRank & Page Rank. 1) 2.55/2.48% 2) 2.79/1.39% 5) 0/0.68% 6) 0.39/1.83% 7) 0.74/2.03% 8) 0/1.87% 9) 1.75/2.5% 10) 0.3/4.2%.
It starts out high and goes down as the ranking goes down so in this case I can feel very comfordable having my keywords around 3 to 4%.