Search Engine Strategies NY 2007 April 10
NY SES Conference Agenda on Tuesday April 10
Coverage of Tuesday’s conference:
Introduction to Search Marketing
SE Roundtable: Introduction to Search Marketing
Video Search Optimization:
Search Marketing Standard: Video Search Optimization
SE Roundtable: Video Search Optimization
WebProNews: Pumping Up Video Search Optimization
DMNews: Think Like a Video Searcher
Pandia: How to Succeed with Online Video Content
Compare and Contrast Ad Program Strategies:
SE Roundtable: Compare and Contrast: Ad Program Strategies
In House: Big SEO
Bruce Clay Blog: Organic SEO With Big Companies
Small Business SEM: In-House: Big SEO
Pandia: In House Search Engine Optimization for Big Brands
Online Video Advertising:
Bruce Clay Blog: Online Video Advertising
SE Roundtable: Online Video Advertising
Googlewatch: 15 Viral Video Lessons
DMNews: Community Integration Key for Online Video Campaigns
Podcast & Audio Search Optimizing:
Small Business SEM: Podcast and Audio Optimization
SE Roundtable: Podcast and Audio Search Optimization
DMNews: Devil’s in the Details for Successful Podcasting
Pandia: Search Engine Optimization for Podcasts
Ads in a Quality Score World:
Bruce Clay Blog: Ads in a Quality Score World
SE Roundtable: Ads in a Quality Score World
Search Marketing Sage: Ads in a Quality Score World
Webpronews: Search Speaks Up on Ad Quality Scores
Search Marketing Standard: Ads in a Quality Score World
SearchViews: Ads in a Quality Score World
In House: Big PPC
DMNews: Integration of Channels is Key to a Search Campaign
SE Roundtable: In House Big PPC
Advertising in Social Media:
Search Engine Watch: Blending Advertising and Social Networking
SE Roundtable: Advertising in Social Media
DMNews: Target Non-Click-Through Customers Too
A Media Circus: Social Media Optimization
Search Engine Friendly Design:
Bruce Clay Blog: Search Engine Friendly Design
DMNews: Want Search-Friendly Design? Stick to the Fundamentals
Pandia: How to Design Search Engine Friendly Websites
Mobile Search Optimization:
SE Roundtable: Mobile Search Optimization
Pandia: Mobile Search Optimization
DMNews: Mobile Optimization Should Focus on Minimizing Scrolling
Benchmarking an SEM Campaign:
Bruce Clay Blog: Benchmarking an SEM Campaign
SE Roundtable: Benchmarking an SEM Campaign
Where are You Spending Your Clients’ Money?:
SE Roundtable: Where Are You Spending Your Clients’ Money?
DMNews: 2007 Budgets for Video, Mobile Social Networking Campaigns Up
Advanced Paid Search Techniques:
Bruce Clay Blog: Advanced Paid Search Techniques
SE Roundtable: Advanced Paid Search Techniques