John Marshall Video Training & Interviews
John Marshall is the CEO of ClickTracks a Web analytics software that is almost a house hold name among highend marketers.
I have been looking at the Pro version of the software for this site. They have lots of good information over at their site. John has done a series of 10 information videos that are a good listen.
I was visiting the sites of some of ClickTracks Partners here in Canada and I found a blog post with a number of informative video interviews Ross Dunn did with John Marshall at the NY SES this week.
Lee Odden did a video interview of John Marshall at Pubcon 2006. It’s just a plug for Pubcon as Lee didn’t ask any pointed questions but I put it up any way.
Online Video Series: John Marshall — On ClickTracks.com
- Why Analyze? — 2:37
- Intro to Web Analytics — 2:30
- Data Collection — 3:21
- Data Accuracy — 2:58
- Affecting Change with Analytics — 2:43
- Segmentation — 2:29
- Cookies — 3:14
- Search Engine Optimization — 2:08
- Are Your Campaigns Effective? — 2:50
- A/B Splits — 3:43
Ross Dunn interviews John Marshall of ClickTracks — SES NY 2007
- What is it about ClickTracks that has made it so successful? — 1:50
- How does ClickTracks compare to Omniture and WebTrends? — 1:25
- At what threshold should a client consider a program like Omniture over ClickTracks? — 1:51
- Where do you think ClickTracks will be 5 years from now? — 2:00
- What is the software BidHero that ClickTracks offers and how can it help with PPC management? — 1:28
- What is ClickTracks working on for upcoming updates? — 2:12
Lee Odden interviews John Marshall of ClickTracks — Pubcon 2006
April 24th, 2007 at 10:23 pm
[…] posted a number of Web Analytics Training Videos done by John Marshall from ClickTracks on my blog last week. So when I found these interviews Bryan […]