Danny Sullivans New Conference Series
Danny Sullivan used to program the Search Engine Strategies conferences, but he’s been less involved recently–his only shows in this year’s lineup were the New York and the upcoming San Jose events. Maybe that’s because he’s busy this year with his new conference series: the Search Marketing Expo.
The Search Marketing Expo is powered by Third Door Media. This company owns Search Engine Land, where Danny is currently editor-in-chief. Danny’s move from the SES series to the SMX series makes sense, since he recently left Search Engine Watch and has been saying he’s planning to stop working on the SES conferences for some time.
SMX is running three shows this year:
SMX Advanced: Seattle, June 4-5
SMX Advanced is geared toward experienced search marketers. It’s got two tracks; one for SEO’s and the other for paid search advertising. The topics covered are as follows:
On the organic search track:
Duplicate Content Summit
SEO, Meet SMM
Personalized Search: Fear or Not?
Penalty Box Summit
Better Ways to Do the Boring Stuff
Give it Up!
On the paid search track:
Paid Search Roundtable
Paid Search & Tricky Issues
Inside the Auction Black Box
Pump Up Your Paid Search!
Paid Search: The Giant Focus Group
Beyond the Majors
SMX Local and Mobile: Denver, Oct. 1-2, 2007
Their agenda isn’t up yet, but this conference is geared toward local search issues and mobile search. These are upcoming frontiers in search, and this conference is designed to help you prepare for what’s coming.
SMX Social Media: New York, October 16-17, 2007
Again, no agenda so far–but we do know that this conference will cover how social media sites are affecting search; how their audience shares information, how search engines are using human response to modify search results; and what tools measure response on social media sites.
The SMX Advanced show is $100 off if you register by May 8: $1,195 instead of $1,295. Danny Sullivan will be there, of course. You’ll also see Vanessa Fox, Frederick Vallaeys, Rand Fishkin, Matt Cutts, Bruce Clay, Todd Friesen, Shari Thurow, Jill Whalen, Christine Churchill, and Greg Boser, among others.