Archive for February, 2006

FlipStart uPC

Saturday, February 25th, 2006

FlipStart is an interesting uPC. Gizmag has a review on this one.

I have reviewed a number of uPC’s that are out there over the last 2 or 3 months and I thought I would post my finds.

I am looking for a ultra PC (uPC) with the following specs.

1. 800×480 Screen
2. Quadband GSM Phone
3. Always On Feature
4. 6 Hours of Use Battery
5. Win XP Tablet OS
6. Wi-Fi, Blue Tooth & 10/100 Nic
7. VGA, USB, PC Card Slot
8. mp3

Bigdaddy Update

Saturday, February 25th, 2006

The Bigdaddy updated was first mentioned by Matt Cutts on Novemember 30th in a blog comment where Matt noted “66.249.93.104 is the test data center (I think; as I get older, I get worse at IP addresses and phone numbers). If I do put out a call for feedback, the keyword will be bigdaddy…”

The Google Bigdaddy update is not an algorithm update but an infrastructure update according to Matt’s January 4th blog post where he posted “…new infrastructure at the Bigdaddy data center will let us tackle canonicalization, dupes, and redirects in a much better way going forward compared to the current Google infrastructure.”

On the same date Cutt’s did a post titled Bigdaddy Data Center where he did some question and answers.

Brett and WMW normally name updates. But this is neither an update nor a data refresh; this is new infrastructure…

It has some new infrastructure, not just better algorithms or different data. Most of the changes are under the hood, enough so that an average user might not even notice any difference in this iteration…

And the changes on Bigdaddy are relatively subtle (less ranking changes and more infrastructure changes). Most of the changes are under the hood, and this infrastructure prepares the framework for future improvements throughout the year.

The lastest update on Bigdaddy was the 1st of February where he offers a time table for datacenter conversions.

Remember that Bigdaddy involves new infrastructure and is not just a data push or algorithm update. Don’t take it as a promise, but I’d expect a new data center to be converted to Bigdaddy roughly every 10 days or so.

Choosing Keywords With Overture

Monday, February 6th, 2006

If you are using the searches per month from Overture’s Keyword Selector Tool to help you decide which keywords to target there are a couple of things you need to keep in mind.

Some people use Overture to rank the competitiveness of keywords they are targeting by the number of searches the words get monthly. When you use this tool you need to keep in mind that the monthly search numbers combine the plural and singular and in some cases combine the search numbers for combined words like “Website” and “Web site”.

If you like the higher numbers that Overture usually gives, you should use Wordtracker to show the numbers for the plural and singular forms and in some cases it is also important to do this for combined words.

Wordtracker gives you the same information but its number are usually lower. If you want to compare Overture and Wordtracker keyword research tool results, Shawn’s Keyword Suggestion Tool on Digital Points Free WebmasterTools page works great.

I just did this with a list of a clients top 10 keywords and it is kind of interested what shows up. You can see my lists at the bottom of this post.

Many Webmasters and Website owners are making their decisions on what keywords to target with out breaking out the plural and singular forms and checking to see if there breaking up the combined words like “Website” and “Web site”.

When you get inbound links with “flash template” in the anchor text those links will still give you some ranking juice for “flash templates” but not as much as if you put the plural form in the anchor text.

Overture tells you “flash template” was searched 15,856 times in the month of February but when you look at Wordtracker data you might be surprised to find 81% of the searches for the phrase were in the plural form.

Here you find out some important data that Overture didn’t tell you. Really the Overture searches were problem more like 12,939 for “Flash Templates” and 2,917 for “Flash Template”.

This means if you were targeting the singular form based on Overture data you were targeting the wrong key phrase.

Now I am not advocating targeting words just based on Overture or Wordtracker data. There are a number of other factors including convertibility and your currently ranking. What I am noting is don’t just use the Overture results.

The following are three lists that show the difference it makes when you use Wordtracker to break out the plural, singular and combined word forms.

The first list is the clients 10 keywords what was based off Overture data only. The second list shows what they look like after I broke out the plural, singular, and combined word forms with the help of Wordtracker. The third list is the new list of their 10 keywords.

Original top 10 list.
Keyword Overture
49195 - Build a Web Site
30935 - Web Site Template
23682 - Ecommerce Web Site Design
15856 - Flash Template
16749 - Free Web Site Template
8181 - Free Flash Template
18413 - Web site Builder
18413 - Website Builder
8542 - Free Web Site Builder
8915 - Build a Free Web Site

New list with web/site and plural taken into consideration.
Keyword Overture
24778 - Build a Web Site
24417 - Build a Website
15734 - Ecommerce Web Site Design
7948 - Ecommerce Website Design
12939 - Flash Templates
2917 - Flash Template
6551 - Web Site Templates
899 - Web Site Template
20924 - Website Templates
2561 - Website Template
7367 - Free Flash Templates
814 - Free Flash Template
6965 - Web Site Builder
6332 - Website Builder
5116 - Website Builders
8717 - Free Web Site Templates
3605 - Free Web Site Template
4427 - Free Website Template
1825 - Free Web Site Builder
377 - Free Web site Builders
3744 - Free Website Builder
2596 - Free Website Builder
5898 - Build a Free Web Site

New top 10 list with web/site and plural taken into consideration.
Keyword Overture
24778 - Build a Web Site
24417 - Build a Website
20924 - Website Templates
15734 - Ecommerce Web Site Design
12939 - Flash Templates
8717 - Free web Site Templates
7948 - Ecommerce Website Design
7367 - Free Flash Templates
6965 - Web Site Builder
6551 - Web Site Templates