SEO Blog

Already outfitted with the Online Security Blog, Google now steps forward to add new security protectors for their internet surfers. By acquiring Green Border, Google has earned the approval of even a wide range of online customers. GreenBorder is a web security start up that develops security software by using the web virtualization tools that create virtual online sessions as long as the user is signed in to the web and can be discarded whenever he decides to finish the online session. This system protects the user’s devices from a malware attack while surfing the net.

Google’s Online Security Blog explains virtual machines as:

“Virtual machines are often used by security researchers to sandbox malware samples for analysis, or to protect a machine from a potentially hazardous activity. The theory is that any security threat or malicious behavior will be restricted to the virtual environment which can be discarded and then restored to pristine condition after use”.

The question that has been asked frequently about this step by Google is that how would they use the GreenBorder’s security system on their various products. And since it is not an automatic safeguard technique, the users will be required to take hold of the operations as well. Nevertheless, Google’s unrelenting effort to make the journey safe enough must be appreciated with gesture; the users are not to be lingered far from benefited by all the services of them.

Well here is a little coverage of one of the most interesting interviews for all the web stakeholders. Recently Patrick Sexton aka feedthebot interview a few of the major roll players in the search space and asked them for their legitimate strategy of what they would have done if they only had $100 to market their website. Well, if you can guess, the answers that came out were not too long and didn’t really prescribe an authentic way to solve such a weird problem.

Although the article that were put forth had some amount of insight in them, but in general, the approached crew (Aaron Wall, Todd Malicoat, Andys Hagan and Beal, Neil Patel, CK Chung and Lee Odden) implied on the dedication other than anything else on such a condition, although they were not really optimistic about a very genuine result.

However, if you can give a full hearted effort, there is no tusk like marketing your site effectively, if not efficiently, when you only have 100 bucks to spare. History says that these sorts of shoestring operations have become successful due to perseverance, relentless effort and a well acquired acumen over what you are doing. So move along, don’t care too much about success rates, your stretch will write new stats for yourself.

Google has been simply phenomenal with their searching techniques and creativity to better understand how the end users will search in their engine. It has been reportedly told that Google Image Search is likely to include face-recognition technology along with many other brand new features to cut off the irrelevant images from news stories and websites.

The current features which are available now are actually based on technology from the company Neven Vision, which was acquired by Google in August 2006.

Users can search for a face with the tag &imgtype=face written right after the search query. For instance, a search related to NASCAR is likely to return several kinds of image including cars, event photos, logos etc. However with the special tag &imgtype=face written at the end of the search URL, it makes the same search show a different result. So the second search literally shows faces of people who are involved with NASCAR racing.

There is another search filter currently available in Google Image Search called &imgtype=news which can be used to find images of your search term with priorities given to images which are directly related to recent news or stories. For instance you can try to compare an image search for whales without the image search filter to the one with the filter. Because of the news tag, the filtered search result is likely to show photos related to recent news or stories on whales, while the plain image search result only includes many types of whale images.

For the time being Google has refused to comment on these changes, or to say if any other search tags are expected to be available for their image searches.

Very recently shuddering news from the New York Times caught my attention Google is facing a prelude investigation by Federal Trade Commission (FCT) on their targeted $3.1 billion acquisition of DoubleClick. This investigation is actually the outcome of the outcry of competitors and privacy experts that made it nothing but foreseeable, said the report.

A debate has risen that the concern was more of a privacy issue rather than anti-trust as because the inquiry is not demonstrated by FTC rather than the justice department, which shares the key portion of anti-trust enforcement duties. From the initiation of the deal, as many as three privacy watchdog groups have been telling FTC to investigate the probable privacy implications of Google. The groups feared that the amalgamation of Google’s search history and DoubleClick’s tracking of site visited would give one company access to more information about the Internet activities of consumers than any other company in the world.

But since privacy is not an anti-trust issue, the investigations on Google can not be treated fare enough unless there are other subjects implicated as minimizing competition. The Google authority has put strong comments against such malice (in their sense), with Don Harrison, a senior corporate counsel for Google, telling the NYT-

“We are confident that upon further review the F.T.C. will conclude that this acquisition poses no risk to competition and should be approved”.

Recently in a survey over more than 300 podcast listeners in UK exposed some affirmative statistics that around 80% of them would more likely seek out the products and services that they hear about. The survey being conducted by the download division of Chrysalis Radio and published in the Guardian, the study also revealed some more information showing the assorted curiosity and interest of the podcast listeners.

Where many people would predict that search engine marketing would be the number one choice for audio downloads by the podcast listeners, the study found that around 55% of listeners look for podcasts on entertainment topics and another 49% searching for gadgets and electronic goods. The concerned online marketers will do better if they keep these figures in mind before rushing out with a product or service. Also the number of listeners (90%) who said that they would prefer to forward audio shows to their friends is quite significant figure to the whole survey.

There are more facts to be coming along as most of the podcast listeners would find their convenient time to listen to the stuffs rather than during the show time. It postulated that around 75% of the surveyed would find that time either when they were free or out of their homes. 10% people during their exercise, 20% people during their journey in public transport or 12% people during their household works found it to be time to listen to the podcasts, with a large number of them having the work out in MP3s or mobile phones.

Why all these statistics may seem like worthwhile of putting here in is that if you have any point to make in your podcast, you may not setback because the more delay you do the less chances are their that you might not be heard.

Adding to the already existing huge array of services, Google now announces the roll out of Google calendar for users of compatible mobile phones. You don’t need to use any of your default mail or calendar settings any more to get your agenda of the upcoming events to diary your jobs. Great thing about this latest Google offer is that there is little need for syncing as long as you are logged into the Google account on your cellular phone.

The main goal being forecasting the events and maintaining the schedule with proper hints, the Google calendar account has put the users at ease to find all the basic things in trouble-free presses of buttons. You can learn more about the service visiting the Google Blog and experience what the Google calendar team has kept pending for you. In order to enjoy the benefiting service, simply go to www.calendar.google.com in your mobile and the upcoming events agenda will expose to you, fill in other details like time, date, description, location and guest list.

After Yahoo launched their version of Yahoo Calendar, it was only time that mattered before Google declared the same service. However, from the time of initiation, it has wedged the attraction of many other people like me. Seems like Google is all set to fulfill any insist of its stakeholders, taking it to the degree that every other racer of its contemporary can only fascinate about.

Google News Report USA , a new service, has created a benchmark for the existing news services and news portals of USA by ranking them in a chronological order of preference as per their featuring in the Google News home page. This service has constantly embedded the status of the news sites of the time, often giving the smaller news bodies an upper hand to the big guns, completely depending on the strike count of the site in the home page of Google News .

Why this news may turn out to be prolific is because this ranking is often signifying that news services like ABCNews or USA Today are getting bobbed down in front of the less popular newsroom services like Monsters & Critics and Playfuls.com. Is this a hint that the more customary sites are yielding their positions to the new comers of late – can only be known in the passage of time. Meanwhile, the names of the top five news organizations of this year is given here that have been ranked by their popularity score –

1. New York Times.
2. Washington Post.
3. Houston Chronicle.
4. Bloomberg.
5. Los Angeles Times.

If you have ever wondered which news sites get the most play on Google News and are ranked by the Google News algortihm as authority, this service breaks down the top sites by day, month and year.

“These results are then ranked by score. The score is determined by a combination of factors: appearance day and time, prominence on the Google news page, number of appearances, and others, all weighted using a custom algorithm. The algorithm is designed to estimate referrer traffic to the source.
Listed are the top scoring stories in recent time periods, followed by a ranking of sources. You can bring up more detailed reports by clicking on the links at the bottom of each table.”

Many major news organizations aren’t very happy with Google as they have been overlooked by the Google News ranking for successive results, but then again I personally think that the whole custom is moderated nicely with a view providing to the readers about the current rank positions of the news groups, from where they might find a clue to go for the ultimate one.

Google, defining newer and newer search dimensions to the most native web searchers, now introduces what must be acknowledged as one of the most global stipulations by any race or society. Eliminating the biggest barrier to information deployment and dissemination, the language, it launched a beta version Google translate that will allow the searchers to have all the search results in the language that they know best. All a searcher has to do is type the keywords in a proposed language and then he will have the results in the language he proposed.

Currently it has been started with a marginal number of allied languages like French, Chinese, German, Arabic etc; but has the plan under belt as to frontier the number of languages to a versatile limit. Can’t help think that the news has already taken you off the seat; but wait, there are even more to follow. Google was never indifferent to gift the users with a translation toolbar right into the bookmark toolbar of theirs. So, you are simply a click away to find your desired information in your mother tongue, polishing your speedier access to net search and consuming all the information with ease.

With no trouble, this value added service provided by Google can be distinct as the most universal application of the web search. I want to give my high five to Google for their relentless effort in making the net search an agreeable journey to the browsers and an art for themselves.

Yahoo Buzz Log has recently published their 20 most misspelled keywords in search.

Yahoo engineers applied their best spell checking skills to the data and came up with this list of the top 20 misspelled words in Search…

1. Wallmart (Wal-Mart)
2. Rachel Ray (Rachael Ray)
3. Amtrack (Amtrak)
4. Hillary Duff (Hilary Duff)
5. Katherine McPhee (Katharine McPhee)
6. Britany Spears (Britney Spears)
7. Geneology (Genealogy)
8. Jaime Pressley (Jaime Pressly)
9. Volkswagon (Volkswagen)
10. Wikepedia (Wikipedia)
11. William Sonoma (Williams-Sonoma)
12. Tatoo (Tattoo)
13. Travelosity (Travelocity)
14. Elliot Yamin (Elliott Yamin)
15. Kiera Knightley (Keira Knightley)
16. Kelly Pickler (Kellie Pickler)
17. Brittney Spears (Britney Spears)
18. Avril Lavinge (Avril Lavigne)
19. Rianna (Rihanna)
20. Jordan Sparks (Jordin Sparks)

Well its time for some trifling search engine statistics in courtesy of Nielsen/NetRatings published by the Register. Based on the stats released by Nielsen last week; Google searches increased by 42% in April 2007, with the total search amounting to nearly 3.8 billion. Oh Boy that is really some figure!

Yahoo! Search follows with an accounted 1.3 billion searches and MSN live search getting a relatively smaller piece of the pie with about 618 million searches. Total Google searches accounted for represent 55% of all searches conducted in US. While the rest of the proportion are credited to Yahoo! Search and MSN Live Search and other smaller search engines available.

Naturally Google once again has proven that it is the top search engine not only based on exposure, popularity and press releases but also through facts & figures as well. Yahoo and MSN have a long way to go before any of the two will tumble Google from its number one position in the Search world.

Perhaps if the rumored deal between MSN and Yahoo had occurred, then they might stand a chance to beat Google. But knowing Google from their past actions, before its competitor comes up with a new idea, it will surely come up with a brighter idea that would enable the search company retain its growing reputation.