SEO Blog

If you take a look at the latest Search Engine Forums Spotlight, you might come to know about the new pay-per-action ads of Google that has been discussed in the threads about search marketing forums. Not only the arrival of these ads is being discussed now, also the bad and good outcomes for publishers and advertisers that can be achieved are also in the highlights. Many people are anxious about a new format of ad in this program potentially crossing the ethical line.

Lot of people is ready to support them. A discussion at Search Engine Watch Forums worries have been felt in the arguments among the advertisers. Many of them complained about the new JavaScript based in line text links are kind of sneaky and can become a threat to other existed links.

Michael Arrington of Techchurch questioned about the ethical value of this move from Google.
But many also oppose their opinion and they have reasons behind their approach too. These ad units are clearly marked as ad when you move your mouse over them. These are generated from JavaScript, so there shouldn’t be any problem of selling pagerank. There can be a problem from the part of the bloggers, as they might go away from their point of view of blogging about something only to sell it through the recommended link. But this is often seen with the affiliate ads too.

The ads will be continued in a Beta version opened to only a few people. And if they reject it we might not experience them. So, let’s leave this issue to the future now.

GreenBorder Technologies, a security company is reported to be acquired by Google in May, 2007. However GreenBorder, despite the acquisition, will continue to serve their clients until the closing of their present subscription.

Googlified.com had a recent overview on GreenBorder. According to an old “About” page, this company was founded in 2001. The company has its headquarters situated in Mountain View, California. It holds the purpose to bring a new approach in the sector of enterprise security. GreenBorder, is credited to be the industry’s very first Desktop DMZ software. This software was designed to keep out the internet invaders and let the enterprise data to enter. It ensures the user safety when they connect to an online place, open mail or attachment and any attempts to use downloaded files. It’s a very unique and signature-less approach by Greenborder, which without any need of updating, ensures the continuous ultimate protection against invasion, theft, corruption or counterfeit.

There can be no doubt that all these exceptionally good qualities that GreenBorder Technologies has to offer - turned Google’s attention towards them. However, Google confirmed the deal with an email notification that supports the assumption above. The statement mentioned GreenBorder as an impressive small team composed by talented engineers. They also stated their hope about the potential advantages they will receive from the acquired organization and to use GreenBorder to help in building features and products that can be helpful for the Google clients.

One of the most flourishing APIs ever to be created by Google was Google Maps API, which evolved numerous gadgets, known as Mapplets, and are currently available in a special Developer Preview version of Google Maps. There are many websites which have the collection of most exciting and interesting mashups, say like, Google Map Mania. A huge number of mashups makes it hard to remember them by name. In April, 2007 Google introduced My Maps, an easy way to build a map,just the way you wanted to. In addition, the option to mix the favorite mashups is a possibility now.

To add mashups in the Google Maps you will need Mapplets. To describe Mapplets you can say these are mini-web pages which can be served inside any IFrame within Google Map site. Any type of content can be put on this mini-web pages which can be used in original web pages, and include JavaScript, HTML, or Flash. To have access to services like editing maps, bringing in new contents, or storing the preferences of users, a JavaScript API is provided by Google.

A test page features some of the Mapplets which are very impressive in nature. Here you will find distance measurement, movie Showtime, information about weather or earthquake, searching tool for real estate empowered by Google Base and many more featured additions.

The factor which made it even more interesting is the activation of more than one mapplets simultaneously. Means you can find the Showtime of movies in your area and weather information at the same time.