SEO Blog

It is quite understandable that Google is being hit as the top target by advertisers worldwide to come in view. But the news that Google is banning many and many of them can be of some disappointment to the ad providers. In fact the list of non-allowed marketing by Google AdWords is just getting bigger and bigger.

Those sites that tried to pull themselves towards you by saying “buy a term paper” now find no other option other than to join the companies of alcohol, gun dealers and tobacco sellers as well as phishers, hackers and prostitutes. These sites have been refused so significantly by Google that the factor of them being more curious about maintaining the quality and relevance of the ads has come to daylight once again. Google must make sure that they keep this notch carried on, as day by day they will be burdened with an ever increasing load of advertisement. Most important thing is that the false or bogus ads really confuse the browsers to single out between the authentic ones and the ones that do not carry anything good.

With the “banned” advertising piling up, what I can only do is pray so that some of my competitors also get out of the way in the
process; but has to remain very sure about my very own ones too because Google is not going to let anyone go.

Google’s YouTube will start paying top users for their contribution that they submit under a new revenue sharing partner program that will let the creators share in adsense revenue generated by their videos.

“A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content,” Jamie Byrne, VP of marketing at YouTube, told Om Malik on Thursday. “This will help erase the stigma around the user-created content, and, to be honest, these guys are media entities in their own right.”

In a post on the YouTube Blog, the company said it is extending its partner program, previously only available to big media companies like CBS, Sony BMG and UMG and the NBA, to include “thousands of mid-sized to large content creators who range from video game companies to universities to production houses.”

“Up until now there’s been a distinction between the content you create and the content created by YouTube’s professional content partners. We want to start changing some of the perception here. Which is why we’re adding several of the most popular and prolific original content creators from the YouTube community to our partnership program.”

Webmasters will soon be able to have Google manage and market their Website and blog widget space. Advertisers will produce a Google Gadget in standard IAB Unit Sizes for distribution across the Google network at CPC or CPM billing rates.

Google will boost its current Google Analytics package to sustain better tracking for paid and free widget campaigns in this sub-page and asynchronous pageload environment. The Google Gadget advertising beta program was made public during a marketing seminar for the automotive industry according to Online Media Daily.

By the end of this year Google will offer all webmasters its conventional text link advertising, display advertising, and interactive gadgets to its huge network of advertisers. Google AdSense publishers can select the interactive marketing unit that best suits their need, and the Google bidding system can select the most profitable ad content.

The advertising content can behave like a small application, integrating tabs, updating its content on-the-fly using web feeds and other data protocols, and creating small interactive experiences across the web.
Google Gadget ads will benefit from the same contextual analysis, click-through rate, and other measures of interactivity and success already measured by the Google system.

The whole concept is pretty nice, and it will be fascinating to see what type of CPM might be commanded from a 300 x 250 pixel widget as an advertising machine. The new advertising system should be a huge boost to widget-producing design studios as big brands will be much more aware of this potential advertising spend.

Google is not the only business thinking about widgets as a paid advertising model. Startups such as Widgetbox and Clearspring feature widget analytics, directories, and plans for future advertising revenue.