SEO Blog

SES New York April 13 Agenda

Coverage for Friday’s sessions:

Linking Strategies
Bruce Clay Blog: Linking Strategies
SE Roundtable: Linking Strategies

Women of SEO Luncheon
WebProNews: SEO Women Lunch

Usability & SEO: Two Wins for the Price of One
SE Roundtable: Usability & SEO: Two Wins for the Price of One

Link Baiting & Viral Search Success
Bruce Clay Blog: Link Baiting & Viral Success
SE Roundtable: Link Baiting & Viral Search Success
Small Business SEM: Linkbaiting & Viral Success

SEM For Non-Profits & Charities
SE Roundtable: SEM For Non-Profits & Charities
DMNews: Nonprofits Can Gain From Search
New Media Age: Charities Must Think Niche for PPC Campaigns

CSS, AJAX, Web 2.0 & Search Engines
Bruce Clay Blog: CSS, AJAX, Web 2.0 & Search Engines
SE Roundtable: CSS, AJAX, Web 2.0 & Search Engines

SEM Agencies: Working With Ad Agencies
SE Roundtable: SEM Agencies: Working With Ad Agencies

Agenda for SES NY on Thursday, April 12

Coverage for Thursday’s sessions:

Ad Testing - Research & Findings:
Search Marketing Standard: Ad Testing: Research & Findings

Social Search Overview:
Bruce Clay Blog: Social Search Overview
SE Roundtable: Social Search Overview

B2B Tactics:
SE Roundtable: B2B Tactics

Search Arbitrage Issues:
New Media Age: PPC Specialists Slam Portals Over Arbitrage Sites

Creating Compelling Ads
SE Roundtable: Creating Compelling Ads

Images & Search Engines:
SE Roundtable: Images & Search Engines

Searcher Behavior Research Update:
SE Roundtable: Search Behavior Research Update

SMO - Social Media Optimization:
DMNews: Social Media Only Effective Marketing Channel if Users Trust
SE Roundtable: SMO: Social Media Optimization
A Media Circus: SMO: Social Media Optimization
Search Marketing Standard: SMO: Social Media Optimization

Local Search Marketing Tactics:
Bruce Clay Blog: Local Search Marketing
DMNews: Big Brands and Small Businesses Both Act Locally

Organic Listings Forum:
SE Roundtable: Organic Listings Forum

Bookmark Strategies:
Bruce Clay Blog: Bookmark Strategies
SE Roundtable: Social Bookmark Strategies
Small Business SEM: Bookmarking Strategies

Shopping Search Tactics:
DMNews: SES Panelists Discuss Shopping Tactics
SE Roundtable: Shopping Search Tactics

Microsoft adCenter Today and Tomorrow:
SE Roundtable: Microsoft adCenter: Today and Tomorrow

Wikipedia & SEO:
SE Roundtable: Wikipedia & SEO
Search Marketing Standard: Wikipedia & SEO

Auditing Paid Listings & Click Fraud Issues:
Bruce Clay Blog: Auditing Paid Listings & Click Fraud Issues
SE Roundtable: Auditing Paid Listings & Click Fraud Issues

Evening Forum with Danny Sullivan:
Bruce Clay Blog: Evening Forum with Danny Sullivan
SE Roundtable: Evening Forum with Danny Sullivan

NY SES Conference Agenda on Wednesday April 11

Some highlights of Wednesday’s conference include:

Keynote Conversation with Steve Berkowitz (Microsoft):
Bruce Clay Blog: Keynote Conversation with Steve Berkowitz
SE Roundtable: Keynote Conversation with Steve Berkowitz
ZDNet: Microsoft Steve Berkowitz Upstaged by Ms. Dewey
A Media Circus: Keynote Conversation with Steve Berkowitz
ZDNet: Berkowitz: More Integration Coming Across for Microsoft’s Online Properties
New Media Age: Microsoft Boss Admits to Marketing Mis-Step
DMNews: Lagging in Search, Microsoft Still Looking to Be No 1: Berkowitz
Pandia: Microsoft’s Steve Berkowitz on Search and Advertising

Link Building Basics
SE Roundtable: Link Building Basics

Web Analytics and Measuring Success:
Bruce Clay Blog: Web Analytics and Measuring Success
SE Roundtable: Web Analytics & Managing Success
DMNews: Marketers Still Searching for a Search Measurement System
Pandia: How to Measure Success in Search Engine Marketing

Duplicate Content & Multiple Site Issues
SE Roundtable: Duplicate Content & Multiple Site Issues

Writing for Search Engines
SE Roundtable: Writing for Search Engines

Fun With Dynamic Websites
SE Roundtable: Fun With Dynamic Websites

Sitemaps & URL Submissions:
SE Roundtable: Sitemaps & URL Submission
Ask.com: Sitemaps Autodiscovery
A Media Circus: Sitemaps and URL Submissions
DMNews: Sitemaps Pivotal to Improving Index Freshness

Getting Traffic From Contextual Ads
SE Roundtable: Getting Traffic From Contextual Ads

Domaining & Address Bar-Driven Traffic:
SE Roundtable: Domaining & Address Bar-Driven Traffic
WebProNews: Changing Domain Name

SEO Through Blogs and Feeds
SE Roundtable: SEO Through Blogs and Feeds

Converting Visitors into Buyers:
SE Roundtable: Converting Visitors Into Buyers
DMNews: Define Goals, Demographics, and Keywords for Conversion

Meet the Search Ad Networks:
Bruce Clay Blog: Meet the Search Ad Networks
SE Roundtable: Meet the Search Ad Networks

Creating Compelling Ads:
WebProNews: The Ad Conversion Zone

Landing Page Testing & Tuning
SE Roundtable: Landing Page Testing & Tuning

Successful Site Architecture
SE Roundtable: Successful Site Architecture

Putting Search into the Marketing Mix:
Bruce Clay Blog: Putting Search into the Marketing Mix
SE Roundtable: Putting Search Into the Marketing Mix
DMNews: Online, Offline Integration Still Lagging

Search & Branding
SE Roundtable: Search & Branding

Robots.txt Summit:
Bruce Clay Blog: Robots.txt Summit
SE Roundtable: Robots.txt Summit
Search Engine Land: Up Close & Personal With Robots.txt

Contextual Ads & Adsense Clinic:
SE Roundtable: Earning Money From Contextual Ads
Pandia: Website Owner? Earn Money Using Contextual Ads

NY SES Conference Agenda on Tuesday April 10

Coverage of Tuesday’s conference:

Introduction to Search Marketing
SE Roundtable: Introduction to Search Marketing

Video Search Optimization:
Search Marketing Standard: Video Search Optimization
SE Roundtable: Video Search Optimization
WebProNews: Pumping Up Video Search Optimization
DMNews: Think Like a Video Searcher
Pandia: How to Succeed with Online Video Content

Compare and Contrast Ad Program Strategies:
SE Roundtable: Compare and Contrast: Ad Program Strategies

In House: Big SEO
Bruce Clay Blog: Organic SEO With Big Companies
Small Business SEM: In-House: Big SEO
Pandia: In House Search Engine Optimization for Big Brands

Online Video Advertising:
Bruce Clay Blog: Online Video Advertising
SE Roundtable: Online Video Advertising
Googlewatch: 15 Viral Video Lessons
DMNews: Community Integration Key for Online Video Campaigns

Podcast & Audio Search Optimizing:
Small Business SEM: Podcast and Audio Optimization
SE Roundtable: Podcast and Audio Search Optimization
DMNews: Devil’s in the Details for Successful Podcasting
Pandia: Search Engine Optimization for Podcasts

Ads in a Quality Score World:
Bruce Clay Blog: Ads in a Quality Score World
SE Roundtable: Ads in a Quality Score World
Search Marketing Sage: Ads in a Quality Score World
Webpronews: Search Speaks Up on Ad Quality Scores
Search Marketing Standard: Ads in a Quality Score World
SearchViews: Ads in a Quality Score World

In House: Big PPC
DMNews: Integration of Channels is Key to a Search Campaign
SE Roundtable: In House Big PPC

Advertising in Social Media:
Search Engine Watch: Blending Advertising and Social Networking
SE Roundtable: Advertising in Social Media
DMNews: Target Non-Click-Through Customers Too
A Media Circus: Social Media Optimization

Search Engine Friendly Design:
Bruce Clay Blog: Search Engine Friendly Design
DMNews: Want Search-Friendly Design? Stick to the Fundamentals
Pandia: How to Design Search Engine Friendly Websites

Mobile Search Optimization:
SE Roundtable: Mobile Search Optimization
Pandia: Mobile Search Optimization
DMNews: Mobile Optimization Should Focus on Minimizing Scrolling

Benchmarking an SEM Campaign:
Bruce Clay Blog: Benchmarking an SEM Campaign
SE Roundtable: Benchmarking an SEM Campaign

Where are You Spending Your Clients’ Money?:
SE Roundtable: Where Are You Spending Your Clients’ Money?
DMNews: 2007 Budgets for Video, Mobile Social Networking Campaigns Up

Advanced Paid Search Techniques:
Bruce Clay Blog: Advanced Paid Search Techniques
SE Roundtable: Advanced Paid Search Techniques