StumbleUpon Sold
June 1st, 2007
Finally the acquisition of StumbleUpon by eBay is completed and it took $75 millions for the shopping, payment services and online auction company to purchase StumbleUpon. The senior director of eBay, Mr. Michael Buhr sounded extremely happy when he talked about the acquisition. He described StumbleUpon as a great addition to eBay as he feels that the purpose of both sides is similar and they together can work on building new communities. Also, he praised the downloadable toolbars of StumbleUpon.
The current founders of StumbleUpon and the management team will remain in their past position. But they have to work with Buhr from eBay. This acquisition has been rumored since November and few days back StumbleUpon confirmed it on their blog:
“StumbleUpon has officially joined eBay. We’re excited about this, and we hope you are too. Looking to the future, we think that joining eBay is the right thing to do to help us to grow StumbleUpon to its full potential. We think eBay is a great fit for us because eBay and StumbleUpon share similar approaches – we’re both driven by our community of users, and we are both dedicated to connecting people. “
What will be the probable result of any kind of change in StumbleUpon? Any single modification can take it away from 2-3 millions customers. The current model of business by StumbleUpon leads to advertising. This helps publishers to draw the attention of SU users towards their sites.
The strength of StumbleUpon is the community of it which can trigger the use of communication tools like IP phone. The product recommendation and shopping will change with the behavior of the users or customers of StumbleUpon. Adopting a few more search features for the site is another dependable idea. As in these days the search results have the ability to move directly to the desired page there can be a need to use page rank of StumbleUpon. Overall, it can be a worthy investment for eBay to make.