SEO Blog

I remember back in 2003 when I had a moment of SEO enlightenment. I had just finished doing a website for Goodwill’s Used Cars and there was one last item on the quote — SEO $350. When I had closed them on the Website I had added this item in the quote with out really knowing what SEO was. They were buying and I was selling and I knew SEO was important but that was about it.

It was time for research and research I did. What I found was amazing! As I did research and fed SEO information into my brain it was not long before I realized what I had fell into. My mouth dropped, words like amazing, wow, and unbelievable were uttered. I dropped the idea of doing Web design and the Inventory App I had just developed and moved to SEO and started SEO Company.

SEO has been very good to me to say the least. With only two full time Canadian employees (both DMOZ editors) I reported $415,000CAN gross income in 2006. (I have 5 full timers in India and numerous people on contract around the world.)

Well I just had my moment of Web analytics enlightenment this morning. My brain had been calculating the information I collected from my Friday all-nighter reading Web analytics blogs and this is what it came up with. Web analytics is to a high-traffic Website what SEO is to an aged un-optimized Website.

I always get excited when a prospective client calls me that has a Website that has been up since 1999, is in DMOZ, has 2000 or so inbound links, and has lots of pages in the index. But when I find out they are not targeting the key phrases they should be, nor do they know the value of inbound links from relevant sites with those key phrases in the anchor text — I know I can show them they have a gold mine waiting to be tapped.

I can see clearly now… that the potential Web analytics offers a high-traffic site that is not doing any analytics is on the same level what SEO offers the above un-optimized Website.

I am resisting the urge to jump up and down and shout eureka.