Hot Keywords
May 23rd, 2007
Google Inc. has officially launched Hot Trends, a brand new feature on the Google Trends report. Hot Trends enables users to see a list of the current top 100 fastest rising keywords or Google search queries in the U.S. Users of Hot trends can also select specific dates to see what the top rising searches were at a given point in time.
For years, Google has produced a manually compiled list of popular searches called the Google Zeitgeist. Hot Trends takes this list to the next level, providing an up-to-date snapshot of what’s on everyone’s collective mind from current events to daily crossword puzzle clues to the latest celebrity gossip. For each Hot Trends result, the associated Google News, blog searches and Google web search results appear, giving users greater context for each result. For example, the #2 Hot Trends result of today; May 23rd is a search phrase: “American Idol Winner“, the associated news articles and blog results comes up in the Google Hot Trends report. However the only downside is, Google still couldn’t group the related search phrases well. For example the number #3 in hot trend result of today is: “Who won American Idol“; which is very similar to the number #2 phrase, but hasn’t been grouped together as one.
In addition to Hot Trends, there are a few other new changes to Google Trends to make it more informative and user friendly. Now, in addition to viewing the top countries and cities that searched for a term, users can view the top “sub regions” (i.e. states within the U.S.) across more than 70 countries. Users can now compare the leading presidential candidates around the country, for instance, or find out what region in France is crazy about cognac. Hot Trends is Google’s newest tool for users who want to keep their finger on the pulse of what the world is searching for.