Articles
- The Page Generator System
- Page Generator
- Page Generator Install
- SEO Company
- SEO Advice
- On Page SEO
- White Hat SEO
- Deep Links
- Keyword Density
- Keyword Research
- Link Building
- SEO Expert
- Site Wide Links
- Link Exchanges
- Favicons
- Unique Content
- Affiliate Programs
- CSS Explained
- Templates
- Navigation Bar
- Keyword Mining
- Inbound Link Quality
- Link Baiting
- SEO Consultant
- SEO Consulting
- Used Domain Names
- Keyword Domain Name
- Domain Appraisal
- PPC Management
- Keyword Stuffing
- Manual Directory Submissions
- Directory Software
- Copywriter
- Contact Form
- Directory Listings
- No Follow Tag
- Text Link Ads
- Banner Ads
- Niche Directory
- Deep Link Directory
- Avatar
- Sig Links
- Database Backup
- Blogger
- Audience Reach
- Hot Linking
- Hyperlink
- Hub
Link Exchanges
Link Exchanges
Link exchanging is when two sites swap links with one another. These links are often located on a designated links page but they can present on any page of a site. Link exchanges among sites of a similar theme are most common and in the past were widely popular among webmasters.
Link Exchange Benefits
If the pages the exchanged links are placed on receive a lot of traffic it is possible that exchanging links will result in visitors. However, most link exchanges are done so that the site's increase in link popularity. By exchanging links with a link partner a webmaster is able to increase their number of inbound links without buying links since it is an even exchange.
Weight Given To Link Exchanges
In the past numerous webmasters exchanged links with each and every relevant site they could find. Some even exchanged links with sites regardless of theme. With the changes to search engine algorithms the popularity of link exchanges has dropped dramatically. While it is not known how much actual weight is given to an exchanged link it is thought that this weight has been reduced resulting in one way links being much more popular.
Three Way Link Exchanges
Another form of link exchange is referred to as a three way link exchange. A three way link exchange requires 3 sites. In this situation link partner A links to B but B links back to A from a third site C. This process is also referred to triangular linking by some. Due to a third site being needed by one of the link partners it is also more involved linking arrangement.