Site Wide Links
Site Wide Links
Sitewide links are links that are present on every page of a site. These links are often placed in the footer or sidebar of a site but they can be present anywhere. Site wide links also may or may not have a nofollow tag attributed to them. This tag results in search engines not giving credit to the links when determining their search results.
Why Sitewide Links Are Acquired
Webmasters often acquire site wide links on sites relevant to their own in an attempt to gain more traffic. If the sitewide link is located in a highly visible location, the links are then more likely to receive clicks which brings more traffic to the advertiser. Site wide links are also acquired by webmasters to increase their link popularity.
Gaining Sitewide Links
Buying site wide links can be expensive since the link is appearing on every single page of a site. There are some free or low cost ways to gain site wide links. For example, many blogs have what are called blog rolls. A blog roll is a place for a blog to give a site wide link to other blogs. In this example a reciprocal blog roll link back is often required. It should also be noted that many blogroll links have a nofollow tag attributed to them.
Outbound Site wide Links
Webmasters should be very careful with who they provide site wide links to. Many search engines have taken steps to reduce the trust given to those who are thought to be selling links. This includes those offering site wide links that do not have nofollow tags on them. Also site wide links that link to completely unrelated sites may be included in this.