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White Hat SEO
White Hat SEO
What Does White Hat SEO Mean?
White hat SEO tactics are those that are approved by search engines. These include optimizing the on page SEO factors but not by using hidden text or other black hat tactics. White hat SEO practices are designed to not run the risk of getting banned by search engines.
What Is Not White Hat?
The opposite of white hat is black hat. Black hat refers to the usage of practices that are against the terms of service presented by major search engines. This includes spamming the internet in an attempt to manipulate both users on the internet and the search results.
Another Hat
In addition to white and black hats there are also grey hats. A grey hat SEO sometimes follows white hat practices but also sometimes tries to use some spamming techniques.
White Hat SEO Is The Way To Go
Ranking a site in major search engines takes hard work but using approved methods are the best decision. After the site is ranked it can lose it's rankings overnight if caught using spam techniques. However, if a site is ranked using only ethical techniques it does not run the risk of getting banned or receiving a penalty.