Google your company’s product or service. Does your business listing show up on the first page of search engine results? Google your company’s name. Are there negative listings about you online? Do you have bad reviews or none at all? Search for your competitor. Is the first page of search results packed with positive information on their company? Most companies need SEO to succeed on the Web. Businesses small and large will benefit from enhance presence online and an SEO firm can achieve this.

What is SEO and Why do We Need It?

More than 80% of Web users turn to search engines to find the products and services they need. This means that you can’t always depend on a customer simply typing in the name of your business in order to find you. They need to be able to find you in search. Nearly 75% of those searchers never venture past the first page of search engine results. This means that you have to be front and center, and your listing has to be one of the top 10 on the search engine results pages (SERPs).

Search engine optimization, or SEO, is how you will get there. SEO specialists understand just what the search engines are hungry for, and they will create websites that fill that need. They use a variety of methods to enhance your image on the Web, through online reputation management, strategic publicity and on-page optimization. Your SEO team can also conduct a complete analysis of your site and make recommendations for enhancing your presence online.

Analysis and Planning

One of the first steps in your SEO strategy will be an analysis of your existing website. If you have no web presence, your company is a clean slate and your SEO firm will build up a brand from scratch. If you already have a website, your team will dig deep into your content, discovering what works and what doesn’t. They will brainstorm on ways to optimize your existing content and add in elements that will enhance your website. They will track conversions—that is the rate of visitors that visit your site and make a purchase or take another action like requesting a consultation. They will also look at your off-page marketing efforts and make recommendations based on their findings.


If your site is not optimized for the Web, searchers will not be able to find you. When users enter search terms, the search engines use “spiders” to crawl the Web, finding the most relevant pages to meet the request. Optimizing your pages is like creating a beacon that directs the spiders to your page. If a searcher is looking for “apple orchards in New York,” and your site has a blog post titled, “The Best Apple Orchards in New York,” the search engines are going to deliver your page to the searcher, believing that it is the best match for the request (or query).

Your search engine optimization team will create content on your page that will attract the attention of the search engines and boost your page to the top of the results page listings. The value in your SEO team lies in its research. Google is constantly changing their algorithms, switching up the criteria for high quality pages frequently. Your SEO team will study these changes and apply them to your site for maximum visibility.

Keyword Research

One of the most valuable services that search engine optimization firms offer is keyword research. In order to rank high in search, your website must contain the keywords that searchers are looking for. If you are in a highly competitive industry, it will be more difficult to rank for certain keywords. If you run a personal finance blog, for example, it will be a challenge to rank high for search terms like “get out of debt,” and “pay off student loans,” for example. On the other hand, if you run a blog that teaches people how to pay off traffic tickets in Madison, Wisconsin, it will be easier to rank higher on search engine results pages. Your SEO team will research the right keywords to get you the maximum amount of traffic for your site.

When it comes to creating the best possible image for your business online, there are many elements that your SEO team can use to boost your rankings and draw in new traffic to your site. From reputation management to optimization and research, there are many Nebraska SEO companies that can build your brand online.

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