When looking to market a business today, one of the most cost-effective marketing mediums that businesses have at their disposal is Search Engine Optimization (SEO). Instead of targeting customers directly with a pushy message, businesses can influence the purchasing habits of their prospective customers by altering the organic search results that come up online. This can be a much more effective way of reaching new prospects because they will be less likely to feel as though they were ‘sold’ and more likely to feel that they are getting genuine value out of the transaction. Below is a complete overview of the advantages that businesses can realize by investing in SEO.
Studies have proven that the first hit on a search engine for a specific keyword gets nearly 50% (48%) of all web traffic for that query. Additionally, more than 99% of the hits for a specific keyword are found on the first page. This means that businesses looking to obtain a competitive advantage today will need to find ways to rank highly for relevant keywords. Without this, a lucrative amount of revenue will be passed on to competitors who will instead be able to reap the rewards. Since internet marketing is still an emerging field, many businesses have been slow to adopt the technology. As a result, competition is lower and businesses can expect to realize a much higher return on investment from SEO marketing activities than through traditional channels.
Targeted Traffic Growth
While building a great website is an important first step for online success, few results can be obtained without generating avenues to drive targeted prospects to the website. Since SEO targets specific keywords during campaigns, businesses are in a position to capitalize on this by selecting keywords that are only needed by a specific demographic. This means that the entire campaign can be constructed in a way where it will drive targeted traffic to specific pages that are designed to draw customer interest. By doing this, businesses can expect to not only grow the traffic on their website, but get better results from this traffic that actually generates revenue.
Improved Brand Awareness
Even if customers aren’t ready to buy something right away, businesses can still take advantage of gaining increased visibility through SEO. Businesses that do this will be more likely to make a sale at a later point or acquire customer referrals. When a brand is known among a given target market, it will have a much better chance of being able to close new sales with these potential customers. This means that revenues will increase right along with the company’s reputation either nationally or within a community. Best of all, this awareness can be gained only where it matters most, instead of wasting valuable resources on customers of little potential value.
When looking to market effectively online, it is important to find the right firm that fits a specific business’ needs. At Brand With SEO, we understand why customers are often quite selective and aim to surpass their expectations as a business partner. Instead of seeing our clients as sales to be made, we see businesses that need results and work hard to achieve these goals. If these goals aren’t met, we offer our customers guarantees in order to ensure that they receive the results that they expect. Below is a full overview of the advantages of working with Brand With SEO for businesses today in order to help with the selection process.
1. Established Business
In the Internet marketing business, there are tens of thousands of firms available, many of which are very small. In many cases, these businesses are not serious and simply outsource the work to other companies. At Brand With SEO, we do all of our work in-house, even for our vast range of service offerings. By ensuring our customers that we will do the work ourselves, they can expect to achieve better results because we will have direct control over the entire campaign. As an established business, customers will have less risk because they can rely on our reputation to verify our ability to complete the work.
2. 45 Day SEO Trial
At Brand With SEO, we are so confident that we are the best SEO firm available that we offer a 45 day trial to our customers. If the customer is not happy with the results, the customer will not need to pay anything for the services that were received. Within 45 days, we expect to be able to achieve results for our clients and to allow them to start seeing revenues coming in. Once the money is coming in, we see no reason why customers will not want to work with us as we have already verified that we can achieve the results.
3. Free Consultation
We don’t see our clients as mere customers. Quite simply, we seek to partner with every one of our clients in order to understand their business and make sure that they feel comfortable with working with our firm. In order to do this, we believe that developing a personalized relationship is critical to achieving success. Rather than working with order forms or online software, our clients will be able to talk directly with the representative throughout the entire process.
4. Evolving Strategy
As an innovative company, we are constantly evolving our online search strategy in order to ensure that we are the best SEO firm for our clients. In order to do this, we constantly study changes in search algorithms, changes in the search marketplace, and develop innovative strategies to achieve better results. By doing this, we believe we are able to add more value for our clients then we would be able to otherwise.