In 2010, SEO experts said that having a short, and sweet, blog post was the best. You wanted to make it easy for users to read a post, share it, and then maybe come back later or whatever. From there, it’s evolved. Search engines want more in-depth, and highly researched content. This desire from search engines has resulted in a higher over quality of content, and has triggered brands to create high quality content. Experts in the industry were saying in 2013, after Panda, that 1700 words for a post is good.
On average, simple blog posts that are not meant to be a source of in-depth content, should be 500-700 words, in order to rank well. Longer posts may rank, easier, than shorter posts. Long posts require strong skills, when it comes to writing, grammar, and understanding of an industry. Most writers can write blog posts of around 1000 words or so. If you’re able to write a blog post around 1700 words – it could serve as an blog post that’s part of your SEO keyword ranking strategy.
If you write a really long blog post, you have a higher chance of ranking in Google. Many articles that rank on page 1 of informative keywords, have 2500 words or more. There’s a large number of reasons why blog length is important. When you write lengthy articles, Google has more information to understand what your article is about.In addition, if you optimize your article well, then your keyword will be in the article often – as a result of the length of the article. You don’t need to focus on keyword stuffing – because of the length of the article. In addition, because of the length of the article – you’ll have more headings, more pictures, and inks, which will probably mention your keyword. In addition, because you have additional content on your blog post, you’ll be able to rank for long tail keyword variations of the keyword you’re targeting. In addition, when you write a lengthy blog post – you’ll be able to address multiple topics. Your article, as a result, will be able to rank in search engines for all of these various topics, and long tail keywords.
According to research done, the average word count of top ranked pages is 2416 words. This isn’t a coincidence. You need to crank out larger articles. Longer articles are going to be well researched, with data to support them. As a result, journalists and bloggers find it more credible – and have a higher chance of linking back to your article as a source. Rather than simply having a summary, longer articles take time to explain a lot more information. In a study that was conducted by MarketingExperiments, it was discovered that longer articles outperformed shorter articles. Many of the studies done by famous marketers prove that longer length of an article provide a better ROI assuming the content is relevant.
If your article is 200-400 words, you are likely to get penalized by Google’s Panda algorithm. This algorithm targets websites with thin content. Typically, thin content is defined as content/pages with 200-400 words, which means theres not enough value in the page. In the past, we’ve seen websites get penalized when all of their articles were in that low water mark.
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